Techwear on the hill - Audex is a wearable technology to push Techwear in the funsport business. In the end it's just Bluetooth that really works. However, the design is great and the "simplicity" to use it makes it perfect. From what I see and as an enthusiastic snowboarder myself everything makes sense. The ease to listen to your music or have a call, everything build in like the loudspeaker and so on. Or how marketing fun scene slang calls it:

On-mountain mission control - tune into music and talk wirelessly with the futuristic Audex™ jacket. Built-in Bluetooth® communication and stereo technology lets you listen to tunes and talk to friends without ever missing a beat.

go style here Motorola / Burton 2006