Wearable Advertising
Ad agencies love new ideas and technologies because cool new things always create huge attention for brands and products.. This way it was only a question of time till I found this:
MB2, also known as Miles Brinson Brown, will help with the national launch of the "billboard clothing," which includes interchangeable fabric panels displayed on employees' uniforms.
I would say it's perfect for all kind of trade shows or promotions in clubs and on the street.
Via Indy firm will help target wearable advertising
The EyeLevel website calls the clothing “flexible employee garment platforms” for display in retail, promotional and event-advertising markets.