Ad agencies love new ideas and technologies because cool new things always create huge attention for brands and products.. This way it was only a question of time till I found this:

MB2, also known as Miles Brinson Brown, will help with the national launch of the "billboard clothing," which includes interchangeable fabric panels displayed on employees' uniforms.

I would say it's perfect for all kind of trade shows or promotions in clubs and on the street.

Via Indy firm will help target wearable advertising