Tune your run – Apple & Nike
Next step for Apple to become a fashion company: Nike and Apple connect sport shoe and iPod. It means nothing less then the age of techwear has finally begun. And the big bang is a gadget and clothes marriage like predicted a year ago.
You need the iPod (sure), the nike+ shoe and the sport kit. The kit will be around 35 US$ available within the next 60 days in the apple shop. The data you'll get are: time, route, calories and speed. You can even listen to them on your iPod in real time. It's not the most advanced technology set but two big brands with heavy retail presence and a usable interface.
But the biggest deal is the data sync to iTunes or nikeplus.com. I would say who owns the network owns the business and have to wonder that Apple allowed Nike to establish the Nike+ webplatform…
Look the demo here.