Is it more then design only? Korean scientists at the Electronics and Telecommunications Research Institute developed a shirt that measures bio data and looks not like a tech-parc...

The BioShirt is composed of two parts: a specially designed shirt and a monitoring system that weighs about just 20 grams including a battery.

"Next year, people wearing BioShirt will be able to know their temperatures, heart rates and speeds while running on a real-time basis using a wristwatch-type Miniature computer enabled by Bluetooth," Kim said.

However, the shirt looks like it integrates the usual technology and only adds Bluetooth for the data transfer to the watch. If you look closer it seems that the typical transmitter chest strap is woven into the fabric.

Via Medgadget

The article in the Korea Times

Another entry at Engadget