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by on August 28, 2006
George Bailey and Hagen Wenzek recently wrote the book "Irresistible! Markets, Models and Meta-Value in Consumer Electronics" to explain how consumer electronics companies can improve with breakthrough technology, strategic partnerships and-- though it may sound obvious--paying attention to customers.
The key: Cooperation, because of the high costs of innovation
Example: Apple, Sony & Ericsson, Nokia & Siemens
And they focus on the factor time: Ten years ago, you could buy a decent one for $50 [CD Player, Michael]. Now, instead, people are buying $300 MP3 players.
What brings another key: I'm sure that high-tech should learn fast from the fashion business - permanent new things, lifestyle, user-centric, design (function follows form will become _the_ trend here).
No wonder that Bailey brings an example that sounds typically fashion business like:
"Or is it going to be a new entrant, somebody who comes in laterally from a different direction, focused on the consumer and just pulls everybody who makes devices along with them? That's the real question."
read on:How to succeed in the gadget biz
Permalink: The gadget industry
Trackback: http://publish.creative-weblogging.com/publish/mt-tb.pl/34563
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