techwear
Techwear test
Filed in archive About by on April 10, 2006
blowout_sale.jpg
As a marketer and ad-experts I know how important it is to keep the public use of words in mind. So here is a real life test of the word "techwear":

Techwear @ eBay

Techwear @ Amazon

What do we learn from here? First - the term is ok for a "season blowout", second it's not a technological term at all, third nobody really uses this word. Will that change?
Techwear is simple the combination of fashion and technology. I think it's a great term for that. Or - what do you think?

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Permalink: Techwear test
Tags: term  techwear 
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