Techwear test

Filed in archive About on April 10, 2006

As a marketer and ad-experts I know how important it is to keep the public use of words in mind. So here is a real life test of the word "techwear":

Techwear @ eBay

Techwear @ Amazon

What do we learn from here? First - the term is ok for a "season blowout", second it's not a technological term at all, third nobody really uses this word. Will that change?
Techwear is simple the combination of fashion and technology. I think it's a great term for that. Or - what do you think?