BodyMedia The Techwear Weblog

Forbes writes about BodyMedia, a six years "old" Pittsburgh based company that produces wearable computing products for the healthcare sector. For example armband monitors with six sensors that collect physiological data. "Wearers dump their data wirelessly to a PC, which sends them to BodyMedia's computer servers to be analyzed by 1,300 algorithms that figure out what that body is doing." In terms of business model: Hardwear, Software, Services, (social) Network. Cool. "Humana [...] Read More


The State of Techwear The Techwear Weblog

The Sentinel Online writes a kind-of-review about the Techwear market. It's not complete but faces some interesting details. Let's start here: Intelligent textiles, variously known as smart fabrics, electronic textiles, or e-textiles, have attracted considerable attention worldwide due to their potential to bring revolutionary impacts on human life," writes a professor at Wayne State University in Detroit on an international scientific symposium held in Japan last year. Funny names - e-textiles etc. - [...] Read More


Techwear test The Techwear Weblog

As a marketer and ad-experts I know how important it is to keep the public use of words in mind. So here is a real life test of the word "techwear": Techwear @ eBay Techwear @ Amazon What do we learn from here? First - the term is ok for a "season blowout", second it's not a technological term at all, third nobody really uses this word. Will that change? Techwear is simple [...] Read More