Sometimes you would'nt believe what kind of products are successful. Remember the scrolling belt I wrote about some month ago? Now you see it all over germany and supposably in US too. It's about 20-40 euro and the brand name is LED Buckle. Right now I met the Buckle in Hamburg again and not only in some hip stores but nearly everywhere in town.

What do we learn from that? Think easy - mainly when you try to develop new products from technology.

However, i never met someone wearing the buckle? Did you?

(Picture made in the streets of berlin)