More than a T-Shirt
Are you game? Clothes tell something about you. Everyone can see your stile, your profession, even your character. Clothes are in a way a social interface. And whats more "social" than to play together?
Edoc Laundry develops this idea into a new stage: clothes that are part of an ARG – an alternate-reality game. While you simple wear a street-punk-skate-style T-Shirt – fashionable in any way – others may come "clother" and try to find hidden information inside your "Laib'l" (bavarian for shirt; speak "lie-bel" 
. These information are needed online to solve the puzzles of the game (see "I love bee's").
More here (c-net), here (weblog networked-performance) and here (smartmobs).