Generation "Here"

Filed in archive Market on April 13, 2006

Social behavior is kinda basic know how for designer. Motorola presents the next key word for a generation: "Here". This is the result of a global study. In their own words:

Motorola's global survey of 3G users explores the human side of next-generation mobiles. 'The Generation HERE Report' reveals that the take-up of the latest super-handsets and services is not only growing, but is also fundamentally changing the way in which users live and communicate.

Pretty exciting - the study is not in numbers (quantitative) but 48 pages that tell what people think, feel and see. A deep look into the self-understanding of a young, global, active and - sure - mobile generation. It's now and Here.

The topics:
3G AND COMMUNITY
3G AND SELF
3G, LOVE AND ROMANCE
3G etiquette
3G AND POST-VERBAL COMMUNICATION
3G AND SPEED
3G AND SPACE

Links:
Download report (PDF: 1.5MB)
Download report summary (PDF: 0.5MB)
Hear Podcast (MP3: 15.0MB)