BodyMedia

Filed in archive Enterprises on June 11, 2005

Forbes writes about BodyMedia, a six years "old" Pittsburgh based company that produces wearable computing products for the healthcare sector.



For example armband monitors with six sensors that collect physiological data.
"Wearers dump their data wirelessly to a PC, which sends them to BodyMedia's computer servers to be analyzed by 1,300 algorithms that figure out what that body is doing."

In terms of business model: Hardwear, Software, Services, (social) Network. Cool.

"Humana innovation chief Jonathan Lord, M.D. says the technology will self-enforce: "These devices will determine the pricing models of the future. Fat people will pay more, so they'll be incentivized to wear the devices." Cool.

But what's more important: ""We're creating a structural monopoly. No one else will be able to understand the signals coming off our bodies the way we do," he says." "He" is Eric Teller, the CEO. BodyMedia is very well positioned. Phat!