part III - Markets you should look at

Read Part I (Something has changed) here and Part II (Look into a tomorrows industry) here

The B2C market is easy to describe: gadgets like your mobile or the iPod become wearable. Eleksen makes wearable interfaces (for example buttons as part of the fabric) to make the user experience more comfortable. John thinks B2C this is the biggest market in the near future and B2C products will drive the wearable market at all.

But the B2B business looks interesting too: Eleksen supports industrial applications like distribution centers, accounting information, stock recording - it's technology integration into wearables to ease business processes. Just think about all the processes you would like to use your computer but it's still to heavy and to difficult with a PC under your arms.

The B2G market looks like that: in the heart of it we talk about communication controls. For example emergency services workers use push to talk radios. With Eleksen embedded controls they have no extra weight, need less battery power and have better applications. They even don't have to change the available processes.
Right now Eleksen is prototyping those emergency and military applications.

The last part follows next, stay tuned :-)