A look into the market - with John Collins, Eleksen (II)

Filed in archive About , Enterprises , Market on July 11, 2006

part II - Look into a tomorrows industry

Read Part I here

And that's where the industry is right now. Many companies are already busy with wearable applications. The public view may be that Wearable Computing is a bit like "quaint and amusing". But there already is an amazing industry - beside heavy research in all thinkable labs worldwide.
This industry is interesting and unique because it is highly integrated.

Look at Eleksen itself: Eleksen is two companies in one. First, what everyone can see, it is a high-tech and electronics company. But Eleksen is a textile company too. Ok, we don't talk about cotton - we talk about high-tech textiles. (And Johns job is it to translate "sensor" and "circuit" into a language a fashion worker can understand.) And so is their business modell:
Eleksen works for the B2C, the B2B and even the B2G (Business to government) markets.

The base is ElekTex® - a touch-sensitive textile product. But this product is the entry into the (economically) wonderful world of services. (Services is for example the most important market for IT companies.)
They design interfaces, applications, do textile consulting (how to form a textile, which textile to use) and help to support processes.

Read part III (Markets you should look at) in two days...