A bra for men

This is the WOW winner 2005 in the section Scenic Circle Hotels Bizarre Bra Section Highly Commended.
Ok, its bizarre but somehow useful..
An emergency bra especially for men. An inflatable emergency support vest for those difficult situations in life.
Vacuum-Formed Styrene, Oxflord Cloth, Maritime Standard Lifejacket Lights and inflation Kit
Winner was Manaries by Tania Marriott, Auckland
(scroll down a bit)
An emergency bra especially for men. An inflatable emergency support vest for those difficult situations in life.